<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>If You Catch My Drift</title>
	<atom:link href="http://ifyoucatchmydrift.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://ifyoucatchmydrift.wordpress.com</link>
	<description>Bringing YOU gems in communication, intelligent humor, marketing and advertising trends!</description>
	<lastBuildDate>Thu, 05 Jan 2012 08:02:29 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='ifyoucatchmydrift.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://0.gravatar.com/blavatar/60b3344143272f31a5b75a192251c483?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>If You Catch My Drift</title>
		<link>http://ifyoucatchmydrift.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://ifyoucatchmydrift.wordpress.com/osd.xml" title="If You Catch My Drift" />
	<atom:link rel='hub' href='http://ifyoucatchmydrift.wordpress.com/?pushpress=hub'/>
		<item>
		<title>Vanity Fair&#8217;s &#8220;In Memoriam of Christopher Hitchens&#8221; Slideshow</title>
		<link>http://ifyoucatchmydrift.wordpress.com/2011/12/19/vanity-fairs-in-memoriam-of-christopher-hitchens-slideshow/</link>
		<comments>http://ifyoucatchmydrift.wordpress.com/2011/12/19/vanity-fairs-in-memoriam-of-christopher-hitchens-slideshow/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 01:18:40 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[christopher hitchens]]></category>
		<category><![CDATA[slideshow]]></category>
		<category><![CDATA[tribute]]></category>
		<category><![CDATA[vanity fair]]></category>

		<guid isPermaLink="false">http://ifyoucatchmydrift.wordpress.com/?p=392</guid>
		<description><![CDATA[Vanity Fair&#8217;s collection of poignant Hitch photos offers a great tribute to my most favorite contrarian&#8230; http://www.vanityfair.com/culture/features/2011/12/christopher-hitchens-slideshow-201112#slide=1<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=392&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.vanityfair.com/culture/features/2011/12/christopher-hitchens-slideshow-201112/jcr:content/par/cn_contentwell/par-main/cn_slideshow/item16.rendition.slideshowWideHorizontal.christopher-hitchens-life-in-pictures-ss18.jpg" alt="" /></p>
<p>Vanity Fair&#8217;s collection of poignant Hitch photos offers a great tribute to my most favorite contrarian&#8230;</p>
<p><a href="http://www.vanityfair.com/culture/features/2011/12/christopher-hitchens-slideshow-201112#slide=1">http://www.vanityfair.com/culture/features/2011/12/christopher-hitchens-slideshow-201112#slide=1</a></p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/ifyoucatchmydrift.wordpress.com/392/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/ifyoucatchmydrift.wordpress.com/392/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/ifyoucatchmydrift.wordpress.com/392/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/ifyoucatchmydrift.wordpress.com/392/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/ifyoucatchmydrift.wordpress.com/392/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/ifyoucatchmydrift.wordpress.com/392/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/ifyoucatchmydrift.wordpress.com/392/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/ifyoucatchmydrift.wordpress.com/392/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/ifyoucatchmydrift.wordpress.com/392/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/ifyoucatchmydrift.wordpress.com/392/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/ifyoucatchmydrift.wordpress.com/392/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/ifyoucatchmydrift.wordpress.com/392/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/ifyoucatchmydrift.wordpress.com/392/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/ifyoucatchmydrift.wordpress.com/392/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=392&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://ifyoucatchmydrift.wordpress.com/2011/12/19/vanity-fairs-in-memoriam-of-christopher-hitchens-slideshow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7d523e9fa3788ec9fee18a6defee59fd?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Carol</media:title>
		</media:content>

		<media:content url="http://www.vanityfair.com/culture/features/2011/12/christopher-hitchens-slideshow-201112/jcr:content/par/cn_contentwell/par-main/cn_slideshow/item16.rendition.slideshowWideHorizontal.christopher-hitchens-life-in-pictures-ss18.jpg" medium="image" />
	</item>
		<item>
		<title>Can humor help relationships?  &#8220;Humor Styles, Marriage, and Divorce&#8221;</title>
		<link>http://ifyoucatchmydrift.wordpress.com/2011/10/23/what-makes-certain-things-really-funny/</link>
		<comments>http://ifyoucatchmydrift.wordpress.com/2011/10/23/what-makes-certain-things-really-funny/#comments</comments>
		<pubDate>Sun, 23 Oct 2011 08:37:44 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[british]]></category>
		<category><![CDATA[british comedy]]></category>
		<category><![CDATA[Bruiser]]></category>
		<category><![CDATA[epoux et epouse]]></category>
		<category><![CDATA[french]]></category>
		<category><![CDATA[husband and wife]]></category>
		<category><![CDATA[Ils s aiment]]></category>
		<category><![CDATA[intelligent comedy]]></category>
		<category><![CDATA[Martin Freeman]]></category>
		<category><![CDATA[Michèle Laroque]]></category>
		<category><![CDATA[Pierre Palmade]]></category>

		<guid isPermaLink="false">http://ifyoucatchmydrift.wordpress.com/?p=365</guid>
		<description><![CDATA[&#160; Yes, I mean in academic and practical capacity: over the long-term, can humor help relationships?  Are there certain types of humor that benefit one spouse over the other?   Philosophy, caricature, exaggeration, comedy-mirrors-reality &#8211; does humor help and how do we measure it? This was brought to mind when I came across this study from Europe&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=365&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<span style="text-align:center; display: block;"><a href="http://ifyoucatchmydrift.wordpress.com/2011/10/23/what-makes-certain-things-really-funny/"><img src="http://img.youtube.com/vi/5DKEdkvxlq0/2.jpg" alt="" /></a></span>
<p>&nbsp;</p>
<p><strong>Yes, I mean in academic and practical capacity: over the long-term, can humor help relationships?  Are there certain types of humor that benefit one spouse over the other?  </strong><br />
<strong>Philosophy, caricature, exaggeration, comedy-mirrors-reality &#8211; does humor help and how do we measure it?</strong></p>
<p align="LEFT">This was brought to mind when I came across this study from Europe&#8217;s Journal of Psychology:<strong> <a title="Bad Humor, Bad Marriage: Humor Styles in Divorced and Married Couples" href="http://www.ejop.org/images/10%202010/6.%20Humor%20Styles,%20Marriage,%20and%20Divorce.Saroglou%20et%20al.pdf" target="_blank"><span style="font-size:medium;">Bad Humor, Bad Marriage: Humor Styles in </span>Divorced and Married Couples</a></strong></p>
<p>&nbsp;</p>
<p><em>Is humor, as often believed, an important ingredient for quality in romantic relationships, especially among married couples? Previous research has investigated this question but often done so treating humor as a global trait without distinguishing between different humor styles. More intriguing: do specific humor styles contribute to marital stability and, consequently – by their absence or because of their quality – to relationship dissolution and divorce? </em></p>
<p>By its very nature, humor introduces something unique to human interactions that may contribute to, or even change, more stable emotional states.  Positive humor styles may stabilize marriage (e.g., by reducing tension or by communicating warm feelings) in the presence of disagreement, conflict, or relational insecurity, while negative humor styles may destabilize marriage (e.g., by introducing tension or by communicating criticism) even in the presence of secure attachment, agreement, and harmony.</p>
<p>Some fascinating findings from the study:</p>
<ul>
<li>In stable long-term relationships, self-enhancement humor can thus be an efficient tool for increasing relationship satisfaction.</li>
<li>Women’s self-defeating humor seemed to contribute to men’s, but not women’s, marital satisfaction. This unexpected result, if not due to chance, could be interpreted as an indication of a traditional gender asymmetry in marriage. Women’s self-ridiculization through humor may please husbands and increase their marital satisfaction. This can be facilitated by the fact that self-defeating humor does not explicitly attest asymmetry: &#8220;it was only a joke&#8221;.</li>
<li>Men and women, especially in married couples, seemed to agree, consistently across judgments of self and the spouse, that men use humor – all styles except self-defeating – more than women.</li>
<li>In other words, spouses may differ on the use of general/social humor, but they are similar on the high or low use of humor styles that reflect respect or transgression of interpersonal and social values and norms such as aggressive and earthy humor.</li>
<li>Another issue that arises from the present findings is that both partners’ humor styles seem to have an impact on marital insatisfaction and dissolution, but, in several cases, this was in a way that paralleled gender differences on personality. Men are typically found to be less agreeable and more aggressive, whereas women more neurotic (Lippa, in press). It may then be that, to some point, the problem for marital satisfaction and stability comes from men’s excessive use of &#8220;masculine&#8221; humor (aggressive and earthy) and women’s excessive use of &#8220;feminine&#8221; humor (self-defeating).</li>
</ul>
<p>Regardless of humor&#8217;s effects on marital stability or dissolution, though, this study closes with a reminder that the choice between maintaining a relationship or letting it collapse does come down to individual choice and/or ethical judgment.   So, from the Kramdens to the Lockharts to the Simpsons and the couples in these two sketches - <strong>one British, from the TV skit comedy Bruiser, the other French, from the sketch play &#8220;Ils S&#8217;Aiment!&#8221; &#8211; what priority should humor have in a relationship?  LMK your thoughts!</strong></p>
<span style="text-align:center; display: block;"><a href="http://ifyoucatchmydrift.wordpress.com/2011/10/23/what-makes-certain-things-really-funny/"><img src="http://img.youtube.com/vi/yH2MQ94JWQg/2.jpg" alt="" /></a></span>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/ifyoucatchmydrift.wordpress.com/365/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/ifyoucatchmydrift.wordpress.com/365/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/ifyoucatchmydrift.wordpress.com/365/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/ifyoucatchmydrift.wordpress.com/365/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/ifyoucatchmydrift.wordpress.com/365/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/ifyoucatchmydrift.wordpress.com/365/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/ifyoucatchmydrift.wordpress.com/365/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/ifyoucatchmydrift.wordpress.com/365/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/ifyoucatchmydrift.wordpress.com/365/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/ifyoucatchmydrift.wordpress.com/365/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/ifyoucatchmydrift.wordpress.com/365/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/ifyoucatchmydrift.wordpress.com/365/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/ifyoucatchmydrift.wordpress.com/365/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/ifyoucatchmydrift.wordpress.com/365/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=365&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://ifyoucatchmydrift.wordpress.com/2011/10/23/what-makes-certain-things-really-funny/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7d523e9fa3788ec9fee18a6defee59fd?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Carol</media:title>
		</media:content>
	</item>
		<item>
		<title>Which Social Sites are Best for Which Marketing Outcomes?  This is a great highlight article for PR &amp; Communications, too!</title>
		<link>http://ifyoucatchmydrift.wordpress.com/2011/03/12/which-social-sites-are-best-for-which-marketing-outcomes-this-is-a-great-highlight-article-for-pr-communications-too/</link>
		<comments>http://ifyoucatchmydrift.wordpress.com/2011/03/12/which-social-sites-are-best-for-which-marketing-outcomes-this-is-a-great-highlight-article-for-pr-communications-too/#comments</comments>
		<pubDate>Sat, 12 Mar 2011 07:25:13 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ifyoucatchmydrift.wordpress.com/?p=368</guid>
		<description><![CDATA[This is more than just a Marketing article&#8230; This infographic connects specific social media activity to a direct business result (based on 4 dimensions, incl. customer communication, brand exposure, etc.) Great visual to help your clients understand pros/cons of each platform and maximize the desired results!! Enjoy - Which Social Sites are Best for Which [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=368&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>This is more than just a Marketing article&#8230;<br />
This infographic connects specific social media activity to a direct  business result (based on 4 dimensions, incl. customer communication,  brand exposure, etc.) Great visual to help your clients understand  pros/cons of each platform and maximize the desired results!!  Enjoy -</p>
<p><a title="Which Social Sites are Best for Which Marketing Outcomes?" href="http://mashable.com/2011/03/11/social-media-marketing-chart/" target="_blank">Which Social Sites are Best for Which Marketing Outcomes?</a></p>
<p><a title="Which Social Sites are Best for Which Marketing Outcomes?" href="http://mashable.com/2011/03/11/social-media-marketing-chart/" target="_blank"></a><a href="http://mashable.com/2011/03/11/social-media-marketing-chart/"><img class="aligncenter size-full wp-image-371" title="CMO's Guide To The Social Landscape" src="http://ifyoucatchmydrift.files.wordpress.com/2011/03/cmos-guide-to-the-social-landscape2.jpg?w=580" alt=""   /></a></p>
<p>&nbsp;</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/ifyoucatchmydrift.wordpress.com/368/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/ifyoucatchmydrift.wordpress.com/368/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/ifyoucatchmydrift.wordpress.com/368/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/ifyoucatchmydrift.wordpress.com/368/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/ifyoucatchmydrift.wordpress.com/368/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/ifyoucatchmydrift.wordpress.com/368/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/ifyoucatchmydrift.wordpress.com/368/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/ifyoucatchmydrift.wordpress.com/368/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/ifyoucatchmydrift.wordpress.com/368/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/ifyoucatchmydrift.wordpress.com/368/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/ifyoucatchmydrift.wordpress.com/368/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/ifyoucatchmydrift.wordpress.com/368/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/ifyoucatchmydrift.wordpress.com/368/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/ifyoucatchmydrift.wordpress.com/368/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=368&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://ifyoucatchmydrift.wordpress.com/2011/03/12/which-social-sites-are-best-for-which-marketing-outcomes-this-is-a-great-highlight-article-for-pr-communications-too/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7d523e9fa3788ec9fee18a6defee59fd?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Carol</media:title>
		</media:content>

		<media:content url="http://ifyoucatchmydrift.files.wordpress.com/2011/03/cmos-guide-to-the-social-landscape2.jpg" medium="image">
			<media:title type="html">CMO&#039;s Guide To The Social Landscape</media:title>
		</media:content>
	</item>
		<item>
		<title>Best Superbowl Commercial: Bud Light</title>
		<link>http://ifyoucatchmydrift.wordpress.com/2011/02/16/the-most-successful-clothing-drive-ever/</link>
		<comments>http://ifyoucatchmydrift.wordpress.com/2011/02/16/the-most-successful-clothing-drive-ever/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 20:59:46 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Humor in Advertising]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Bud Light]]></category>
		<category><![CDATA[humor]]></category>

		<guid isPermaLink="false">http://ifyoucatchmydrift.wordpress.com/?p=360</guid>
		<description><![CDATA[Here was a commercial gem from the Super Bowl this year: The Most Successful Clothing Drive &#8211; Ever!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=360&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Here was a commercial gem from the Super Bowl this year: The Most Successful Clothing Drive &#8211; Ever!</p>
<span style="text-align:center; display: block;"><a href="http://ifyoucatchmydrift.wordpress.com/2011/02/16/the-most-successful-clothing-drive-ever/"><img src="http://img.youtube.com/vi/09sQJKFjXBs/2.jpg" alt="" /></a></span>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/ifyoucatchmydrift.wordpress.com/360/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/ifyoucatchmydrift.wordpress.com/360/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/ifyoucatchmydrift.wordpress.com/360/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/ifyoucatchmydrift.wordpress.com/360/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/ifyoucatchmydrift.wordpress.com/360/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/ifyoucatchmydrift.wordpress.com/360/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/ifyoucatchmydrift.wordpress.com/360/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/ifyoucatchmydrift.wordpress.com/360/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/ifyoucatchmydrift.wordpress.com/360/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/ifyoucatchmydrift.wordpress.com/360/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/ifyoucatchmydrift.wordpress.com/360/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/ifyoucatchmydrift.wordpress.com/360/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/ifyoucatchmydrift.wordpress.com/360/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/ifyoucatchmydrift.wordpress.com/360/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=360&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://ifyoucatchmydrift.wordpress.com/2011/02/16/the-most-successful-clothing-drive-ever/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7d523e9fa3788ec9fee18a6defee59fd?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Carol</media:title>
		</media:content>
	</item>
		<item>
		<title>Understanding the New Risks of Corporate Communication Leaks</title>
		<link>http://ifyoucatchmydrift.wordpress.com/2010/12/28/understanding-the-new-risks-of-corporate-communication-leaks/</link>
		<comments>http://ifyoucatchmydrift.wordpress.com/2010/12/28/understanding-the-new-risks-of-corporate-communication-leaks/#comments</comments>
		<pubDate>Tue, 28 Dec 2010 06:09:26 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Corporate Communications]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Communication Leaks]]></category>
		<category><![CDATA[Corporate Exposure]]></category>
		<category><![CDATA[Corporate Leaks]]></category>
		<category><![CDATA[David Gordon]]></category>
		<category><![CDATA[Expose]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[Sean West]]></category>
		<category><![CDATA[WikiLeaks]]></category>

		<guid isPermaLink="false">http://ifyoucatchmydrift.wordpress.com/?p=354</guid>
		<description><![CDATA[Great post in Harvard Business Review from David Gordon and Sean West (&#8220;C0uld WikiLeaks Expose Your Corporate Brain?&#8221;), where they identify the real risk behind corporate communication leaks &#8211; especially pertinent to those of us in public relations and communications.  According to Gordon and West, the risk is now less likely to come from the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=354&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Great post in Harvard Business Review from David Gordon and Sean West (<a title="Could WikiLeaks Expose Your Corporate Brain? (HBR)" href="http://blogs.hbr.org/cs/2010/12/could_wikileaks_expose_your_co.html" target="_blank">&#8220;C0uld WikiLeaks Expose Your Corporate Brain?&#8221;</a>), where they identify the real risk behind corporate communication leaks &#8211; especially pertinent to those of us in public relations and communications.  According to Gordon and West, the risk is now less likely to come from the exposure of a single, unprofessional email between executives and more likely to come from online (Wiki) &#8216;data dumps&#8217; that risk business-wide exposure of company-specific strategies and processes.</p>
<p>This is an especially critical point for corporate clients; it&#8217;s a timely cue to extend corporate vigilance to the big picture of protecting volume data. As data mining tools and algorithms gain in sophistication &#8212; and competitors have greater economic incentive to profit from information insights,  volume and proliferation no longer offer secure cover against IT researchers and data analysts.  Profitability, competitive advantage and communication regarding strategies and activities&#8230;all are now vulnerable to exposure even in bulk data packages.</p>
<p><strong><a href="http://www.imdb.com/name/nm0001293/"></a></strong><a href="post-new.php?unfoldmenu=1"></a><em><strong>What are your thoughts? Please read the original article and feel free to share back your comments on the accuracy/inaccuracy of their assessment. </strong>You can read the original article here: http://blogs.hbr.org/cs/2010/12/could_wikileaks_expose_your_co.html</em></p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/ifyoucatchmydrift.wordpress.com/354/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/ifyoucatchmydrift.wordpress.com/354/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/ifyoucatchmydrift.wordpress.com/354/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/ifyoucatchmydrift.wordpress.com/354/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/ifyoucatchmydrift.wordpress.com/354/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/ifyoucatchmydrift.wordpress.com/354/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/ifyoucatchmydrift.wordpress.com/354/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/ifyoucatchmydrift.wordpress.com/354/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/ifyoucatchmydrift.wordpress.com/354/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/ifyoucatchmydrift.wordpress.com/354/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/ifyoucatchmydrift.wordpress.com/354/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/ifyoucatchmydrift.wordpress.com/354/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/ifyoucatchmydrift.wordpress.com/354/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/ifyoucatchmydrift.wordpress.com/354/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=354&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://ifyoucatchmydrift.wordpress.com/2010/12/28/understanding-the-new-risks-of-corporate-communication-leaks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7d523e9fa3788ec9fee18a6defee59fd?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Carol</media:title>
		</media:content>
	</item>
		<item>
		<title>Congratulations to Edelman International for the Employees&#8217; Choice Award!</title>
		<link>http://ifyoucatchmydrift.wordpress.com/2010/12/22/congratulations-to-edelman-international-for-the-employees-choice-award/</link>
		<comments>http://ifyoucatchmydrift.wordpress.com/2010/12/22/congratulations-to-edelman-international-for-the-employees-choice-award/#comments</comments>
		<pubDate>Thu, 23 Dec 2010 01:02:03 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ifyoucatchmydrift.wordpress.com/?p=347</guid>
		<description><![CDATA[Glassdoor.com published the results of their 2010 employee surveys in a report, &#8220;The Top 50 Companies to Work&#8221; &#8211; and Edelman came in at number 5!! ( http://www.glassdoor.com/Best-Places-to-Work-LST_KQ0,19.htm ) Even better &#8211; Forbes used the same report to write their own &#8220;In Pictures: Top 15 Companies to Work For&#8221; presentation on Monday, still featuring Edelman [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=347&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Glassdoor.com published the results of their 2010 employee surveys in a report, &#8220;The Top 50 Companies to Work&#8221; &#8211; and Edelman came in at number 5!! ( <a href="http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Eglassdoor%2Ecom%2FBest-Places-to-Work-LST_KQ0%2C19%2Ehtm&amp;urlhash=ZFEO&amp;_t=mbox_invm" target="_blank">http://www.glassdoor.com/Best-Places-to-Work-LST_KQ0,19.htm</a> ) Even better &#8211; Forbes used the same report to write their own &#8220;In Pictures: Top 15 Companies to Work For&#8221; presentation on Monday, still featuring Edelman in the top five!! ( <a href="http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Eforbes%2Ecom%2F2010%2F12%2F14%2Fbest-places-to-work-employee-satisfaction-leadership-careers-survey_slide%2Ehtml%3Fpartner%3Dcomcast&amp;urlhash=Nf9s&amp;_t=mbox_invm" target="_blank">http://www.forbes.com/2010/12/14/best-places-to-work-employee-satisfaction-leadership-careers-survey_slide.html?partner=comcast</a> )</p>
<p>Edelman:  Pioneer Thinking, Ethical Business Practices, Global Presence and <strong>Proud Employees</strong>! <strong>Congratulations!!</strong></p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/ifyoucatchmydrift.wordpress.com/347/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/ifyoucatchmydrift.wordpress.com/347/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/ifyoucatchmydrift.wordpress.com/347/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/ifyoucatchmydrift.wordpress.com/347/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/ifyoucatchmydrift.wordpress.com/347/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/ifyoucatchmydrift.wordpress.com/347/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/ifyoucatchmydrift.wordpress.com/347/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/ifyoucatchmydrift.wordpress.com/347/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/ifyoucatchmydrift.wordpress.com/347/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/ifyoucatchmydrift.wordpress.com/347/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/ifyoucatchmydrift.wordpress.com/347/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/ifyoucatchmydrift.wordpress.com/347/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/ifyoucatchmydrift.wordpress.com/347/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/ifyoucatchmydrift.wordpress.com/347/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=347&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://ifyoucatchmydrift.wordpress.com/2010/12/22/congratulations-to-edelman-international-for-the-employees-choice-award/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7d523e9fa3788ec9fee18a6defee59fd?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Carol</media:title>
		</media:content>
	</item>
		<item>
		<title>Find a Job Through Social Networking</title>
		<link>http://ifyoucatchmydrift.wordpress.com/2010/11/30/find-a-job-through-social-networking/</link>
		<comments>http://ifyoucatchmydrift.wordpress.com/2010/11/30/find-a-job-through-social-networking/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 22:34:28 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ifyoucatchmydrift.wordpress.com/?p=343</guid>
		<description><![CDATA[Whether you are networking on LinkedIn, Facebook, Viadeo, or other sites, the written and unwritten rules of behavior are much the same. These tips will help you get the most from your social networking activities and keep you in the good graces of other members. From the Book Written by: Diane Crompton and Ellen Sautter [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=343&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Whether you are networking on <a href="http://linkedin.com/" target="_self">LinkedIn</a>, <a href="http://facebook.com/" target="_blank">Facebook</a>, <a href="http://viadeo.com/">Viadeo</a>,  or other sites, the written and unwritten rules of behavior are much  the same. These tips will help you get the most from your social  networking activities and keep you in the good graces of other members.</p>
<p>From the Book Written by:</p>
<address>Diane Crompton and Ellen Sautter</address>
<p><strong>Do</strong></p>
<ul>
<li>Create a complete profile on each site. Make yourself appealing  online. Make sure that your professional image on these business  networking sites isn’t tarnished by radically different portrayals of  your personality on some of the personal networking sites. Consistency  in your profile, site to site, is also important, so ensure the same  level of detail and quality regardless of the site it’s on. If you can’t  keep your profile up-to-date on multiple sites, it’s better to stick  with just one site (or just one personal and one professional).</li>
<li>Grow your network. Whether you subscribe to the “bigger is better”  theory or are more comfortable with the “close and personal” strategies  for growing your network, you need a reasonable number of connections to  make good things happen. How you define reasonable depends on your  field and your needs, but for many people, a reasonable size of an  online network might be at least 50 to 150 people.</li>
<li> Facilitate introductions. As part of a large online network, you  should help other people connect. You can recommend them if you know  them and are comfortable doing so. Or just say “for your consideration”  if you don’t know them well. The old theory about “my reputation is on  the line” when making introductions is, in our opinion, just that—old!  Networking introductions are much more fluid online.</li>
<li>Remember your manners. Treat people virtually as you would in  face-to-face gatherings—kindly and with respect. Don’t wear out your  welcome or bombard them with repeated requests for introductions to  others. They are likely to drop you from their networks.</li>
</ul>
<p><strong>Don’t</strong></p>
<ul>
<li>Be selfish. Remember that networking is a two-way street. You need  to give as well as you get, help other people, and not just be looking  selfishly at how you can benefit from the interaction</li>
<li>Have unrealistic expectations. Don’t expect something good from  every connection. Just as in live networking settings, not every contact  is a helpful contact. But even if you don’t see yourself doing business  with someone, you never know whom that person might know or how you  might provide assistance to him or her or one of that person’s contacts  in the future</li>
<li>Try to accomplish too much too fast. Build rapport first. Just as  you wouldn’t walk up to someone at an initial meeting and immediately  ask for favors, introductions, jobs, or business deals, you shouldn’t do  that online, either. Wait until the person knows you and has some  investment in helping you connect, likely in a second or third  conversation or exchange</li>
<li>Spend all your time online and ignore offline networking strategies.  Both are important, and the need to meet people face-to-face or by  phone.</li>
</ul>
<p>Excerpt from<a href="http://www.amazon.com/Find-Job-Through-Social-Networking/dp/1593578172/ref=cm_cr_pr_pb_i" target="_blank"> </a><em><a href="http://www.amazon.com/Find-Job-Through-Social-Networking/dp/1593578172/ref=cm_cr_pr_pb_i" target="_blank">Find a Job Through Social Networking:</a> Use LinkedIn, Twitter, Facebook, Blogs, and More to Advance Your Career </em>(© JIST Publishing) by Diane Crompton and Ellen Sautter.</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/ifyoucatchmydrift.wordpress.com/343/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/ifyoucatchmydrift.wordpress.com/343/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/ifyoucatchmydrift.wordpress.com/343/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/ifyoucatchmydrift.wordpress.com/343/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/ifyoucatchmydrift.wordpress.com/343/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/ifyoucatchmydrift.wordpress.com/343/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/ifyoucatchmydrift.wordpress.com/343/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/ifyoucatchmydrift.wordpress.com/343/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/ifyoucatchmydrift.wordpress.com/343/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/ifyoucatchmydrift.wordpress.com/343/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/ifyoucatchmydrift.wordpress.com/343/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/ifyoucatchmydrift.wordpress.com/343/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/ifyoucatchmydrift.wordpress.com/343/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/ifyoucatchmydrift.wordpress.com/343/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=343&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://ifyoucatchmydrift.wordpress.com/2010/11/30/find-a-job-through-social-networking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7d523e9fa3788ec9fee18a6defee59fd?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Carol</media:title>
		</media:content>
	</item>
		<item>
		<title>A Twice-Published Author Among Us!!!</title>
		<link>http://ifyoucatchmydrift.wordpress.com/2010/10/14/a-twice-published-author-among-us/</link>
		<comments>http://ifyoucatchmydrift.wordpress.com/2010/10/14/a-twice-published-author-among-us/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 02:35:27 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[The Directorate]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[Career Directors International]]></category>
		<category><![CDATA[Diane Crompton]]></category>
		<category><![CDATA[Ellen Sautter]]></category>
		<category><![CDATA[Finding a Job Through Social Media]]></category>
		<category><![CDATA[Jist Publishing]]></category>
		<category><![CDATA[Job Search]]></category>
		<category><![CDATA[San Diego]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://ifyoucatchmydrift.wordpress.com/?p=337</guid>
		<description><![CDATA[My Mother (Ellen Sautter) and her co-author Diane Crompton are speaking at the Career Directors International Convention in San Diego TODAY- on the topic of her latest book &#8220;Finding a Job Through Social Media.&#8221; CONGRATULATIONS, ELLEN and Diane: I am SOOO proud of you both and your book!!!! By the way, Marian Salpeter has already [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=337&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a title="Ellen on LinkedIn" href="http://www.linkedin.com/in/ellensautter" target="_blank">My Mother (Ellen Sautter)</a> and her co-author <a title="Diane Crompton on LinkedIn" href="http://www.linkedin.com/in/dicrompton" target="_blank">Diane Crompton</a> are speaking at the <a title="Career Directors International" href="http://careerdirectors.com/" target="_blank">Career Directors International Convention</a> in San Diego TODAY- on the topic of her latest book <a title="Finding a Job Thru Social Media (Amazon)" href="http://www.amazon.com/Find-Job-Through-Social-Networking/dp/1593578172" target="_blank">&#8220;Finding a Job Through Social Media.&#8221; </a></p>
<p><a href="http://ifyoucatchmydrift.files.wordpress.com/2010/10/find-a-job-thru-social-media_cover-pic.jpg"><img class="aligncenter size-full wp-image-338" title="Find a Job Thru Social Media_cover pic" src="http://ifyoucatchmydrift.files.wordpress.com/2010/10/find-a-job-thru-social-media_cover-pic.jpg?w=580" alt=""   /></a></p>
<p>CONGRATULATIONS, ELLEN and Diane: I am SOOO proud of you both and your book!!!!</p>
<p>By the way,<a href="http://www.examiner.com/career-coach-in-national/new-book-explains-power-of-social-networking-for-career-and-job-search-success"> Marian Salpeter has already reviewed and praised your book in her column yesterday on The Examiner:</a></p>
<p><em>In today’s world of work, social media savvy is a must—no matter your  age, employment status, education level, occupation or industry. Career  management consultants Diane Crompton and Ellen Sautter deliver the  guidance needed to achieve this essential know-how in their recently  released book Find a Job Through Social Networking, Second Edition.</em></p>
<p><em>Throughout this guide, Crompton and Sautter reveal how to avoid the  pitfalls associated with social networking and discuss how to create and  implement a plan for getting the most from LinkedIn, Twitter, Facebook,  blogs and other popular sites and online tools. Specifically, they  offer actionable advice for:</em></p>
<ul>
<li><em>Sharing your expertise and learning from others in your field.</em></li>
<li><em>Building your credibility through online publishing and speaking.</em></li>
<li><em>Connecting with industry insiders across the country and the world.</em></li>
<li><em>Optimizing social network searches to research potential employers or clients.</em></li>
<li><em>Infusing your personal brand into all your online efforts.</em></li>
<li><em>Presenting your accomplishments in professional profiles.</em></li>
<li><em>And much more.</em></li>
</ul>
<p>To read the rest of her article, click here:</p>
<h2><a title="Salpeter Article on Finding a Job Through Social Media" href="http://www.examiner.com/career-coach-in-national/new-book-explains-power-of-social-networking-for-career-and-job-search-success" target="_blank">New book explains power of social networking for career and job search success</a></h2>
<p><strong> Ellen Sautter</strong> has provided career transition  support to tens of thousands of clients of all backgrounds including  professionals and executives. She is a Senior Career Management  Consultant with Right Management and has nearly 20 years experience as a  career coach in the career-transition industry.</p>
<p><strong>Diane Crompton</strong> brings more than 15 years experience in  career-transition services,  recruiting, education, and consulting. She  has coached professionals at  all levels from a wide range of functional  and industry backgrounds  and with varying career objectives, including  self-employment.</p>
<p><strong><em>Now&#8230;.can I have an autographed copy, please?</em></strong></p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/ifyoucatchmydrift.wordpress.com/337/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/ifyoucatchmydrift.wordpress.com/337/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/ifyoucatchmydrift.wordpress.com/337/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/ifyoucatchmydrift.wordpress.com/337/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/ifyoucatchmydrift.wordpress.com/337/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/ifyoucatchmydrift.wordpress.com/337/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/ifyoucatchmydrift.wordpress.com/337/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/ifyoucatchmydrift.wordpress.com/337/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/ifyoucatchmydrift.wordpress.com/337/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/ifyoucatchmydrift.wordpress.com/337/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/ifyoucatchmydrift.wordpress.com/337/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/ifyoucatchmydrift.wordpress.com/337/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/ifyoucatchmydrift.wordpress.com/337/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/ifyoucatchmydrift.wordpress.com/337/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=337&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://ifyoucatchmydrift.wordpress.com/2010/10/14/a-twice-published-author-among-us/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7d523e9fa3788ec9fee18a6defee59fd?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Carol</media:title>
		</media:content>

		<media:content url="http://ifyoucatchmydrift.files.wordpress.com/2010/10/find-a-job-thru-social-media_cover-pic.jpg" medium="image">
			<media:title type="html">Find a Job Thru Social Media_cover pic</media:title>
		</media:content>
	</item>
		<item>
		<title>Active vs. Passive Voice : Great advice from the Grammar Girl!!</title>
		<link>http://ifyoucatchmydrift.wordpress.com/2010/09/08/active-vs-passive-voice-great-advice-from-the-grammar-girl/</link>
		<comments>http://ifyoucatchmydrift.wordpress.com/2010/09/08/active-vs-passive-voice-great-advice-from-the-grammar-girl/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 05:45:51 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Active versus Passive Voice]]></category>
		<category><![CDATA[Active Voice]]></category>
		<category><![CDATA[Daniela Ferrari]]></category>
		<category><![CDATA[English Grammar]]></category>
		<category><![CDATA[Grammar]]></category>
		<category><![CDATA[Hans Baumgartner]]></category>
		<category><![CDATA[Hansueli Bruderer]]></category>
		<category><![CDATA[Heinz Zehnder]]></category>
		<category><![CDATA[Helen Ronner]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[Passive Voice]]></category>
		<category><![CDATA[Sulzer Turbo AG]]></category>
		<category><![CDATA[Zurich Switzerland]]></category>

		<guid isPermaLink="false">http://ifyoucatchmydrift.wordpress.com/?p=334</guid>
		<description><![CDATA[In many of my adult years, I&#8217;ve longed to find a soapbox and a speakers&#8217; corner where I could make impassioned speeches about APPROPRIATELY using Active or Passive Voice!  My passion for language and grammar, in matters such as this &#8220;A vs P voice&#8221;  may sound dull/unimportant/weird to some, but this and other lessons are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=334&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>In many of my adult years, I&#8217;ve longed to find a soapbox and a speakers&#8217; corner where I could make impassioned speeches about APPROPRIATELY using Active or Passive Voice!  My passion for language and grammar, in matters such as this &#8220;A vs P voice&#8221;  may sound dull/unimportant/weird to some, but this and other lessons are critically important to anyone desirous of improving their English!!</p>
<p>Former students of mine from <a title="Sulzer Turbo Services (Zurich)" href="http://www.sulzerts.com/desktopdefault.aspx" target="_blank">Sulzer Turbo AG</a> in Zurich will remember my particular passion for this subject in the  Pre-Int Courses (Murphys Blue Book) : Hans Baumgartner, Daniela Ferrari,  Hansueli Bruderer, Helen Ronner, Heinz Zehnder, to name but a few &#8211; you and so many of your colleagues were wonderful and patient students in this subject!!</p>
<p>So I was thrilled to find Grammar Girl&#8217;s explanation on this subject &#8211; it&#8217;s precise and tightly explained in the matter of <a title="Grammar Girl: Active vs. Passive Voice" href="http://grammar.quickanddirtytips.com/active-voice-versus-passive-voice.aspx" target="_blank">Active vs. Passive Voice</a> and I would like to share it with the rest of the students, US, Europe, Far East and beyond!</p>
<h1></h1>
<h1><a title="Grammar Girl: Active vs. Passive Voice" href="http://grammar.quickanddirtytips.com/active-voice-versus-passive-voice.aspx" target="_blank">Active Voice Versus Passive Voice</a></h1>
<p>Episode 232: July 22, 2010</p>
<p>by Mignon Fogarty</p>
<h3>Today&#8217;s topic is active voice versus passive voice.</h3>
<p>The podcast edition of this article was sponsored by <a href="http://altfarm.mediaplex.com/ad/ck/6549-105872-16567-5">GoToMeeting</a>. With  this meeting service, you can hold your meetings over the Internet and  give presentations, product demos and training sessions right from your  PC. For a free, 45 day trial, visit <a href="http://altfarm.mediaplex.com/ad/ck/6549-105872-16567-5">GoToMeeting.com/podcast</a>.</p>
<h3><span style="color:#000000;">Here&#8217;s a question from Brian in Iowa. He  writes, “It drives me crazy when people write in passive voice. How can I  teach people how to tell the difference between passive and active  voice and to stay away from passive voice?”</span></h3>
<h3><span style="color:#000000;">Well, Brian is right, the first step is to  help people understand the difference between active and passive voice,  because many people believe they should avoid the passive voice, but  fewer people can define it or recognize it.<br />
</span></h3>
<h2>What Is Active Voice?</h2>
<h3>I&#8217;ll start with active voice because it&#8217;s simpler. In an active sentence, the <a href="http://grammar.quickanddirtytips.com/who-versus-whom.aspx">subject</a> is doing the action. A straightforward example is the sentence &#8220;Steve  loves Amy.&#8221; Steve is the subject, and he is doing the action: he loves  Amy, the <a href="http://grammar.quickanddirtytips.com/who-versus-whom.aspx">object</a> of the sentence.</h3>
<h3>Another example is the title of the Marvin Gaye song “I Heard It  through the Grapevine.” &#8220;I&#8221; is the subject, the one who is doing the  action. &#8220;I&#8221; is hearing &#8220;it,&#8221; the object of the sentence.</h3>
<h2>What Is Passive Voice?</h2>
<h3>In passive voice, the target of the action gets promoted to the  subject position. Instead of saying, &#8220;Steve loves Amy,&#8221; I would say,  &#8220;Amy is loved by Steve.&#8221; The subject of the sentence becomes Amy, but  she isn&#8217;t doing anything. Rather, she is just the recipient of Steve&#8217;s  love. The focus of the sentence has changed from Steve to Amy.</h3>
<h3>If you wanted to make the title of the Marvin Gaye song passive, you  would say “It was heard by me through the grapevine,” not such a catchy  title anymore.</h3>
<h2>Is &#8220;To Be&#8221; a Sign of a Passive Sentence?</h2>
<h3>A lot of people think all sentences that contain a form of the verb  “to be” are in passive voice, but that isn&#8217;t true. For example, the  sentence &#8220;I am holding a pen&#8221; is in active voice, but it uses the verb  “am,” which is a form of “to be.” The passive form of that sentence is  &#8220;The pen is being held by me.&#8221;</h3>
<h3>Notice that the subject, the pen, isn&#8217;t doing anything in that  sentence. It&#8217;s not taking an action; it&#8217;s passive. One clue that your  sentence is passive is that <a href="http://grammar.quickanddirtytips.com/who-versus-whom.aspx">the subject</a> isn&#8217;t taking a direct action.</h3>
<h2>Is Passive Voice Always Wrong?</h2>
<div>Passive voice isn&#8217;t wrong, but it&#8217;s often a poor way to present your thoughts.</div>
<h3>Another important point is that passive sentences aren&#8217;t incorrect;  it’s just that they often aren&#8217;t the best way to phrase your thoughts.  Sometimes passive voice is awkward and other times it’s vague. Also,  passive voice is usually wordy, so you can <a href="http://grammar.quickanddirtytips.com/how-to-write-clear-sentences.aspx">tighten your writing</a> if you replace passive sentences with active sentence.</p>
<p>When you put sentences in passive voice, it&#8217;s easy to leave out the  person or thing doing the action. For example, &#8220;Amy is loved,&#8221; is  passive. The problem with that sentence is that you don&#8217;t know who loves  Amy.</h3>
<h3>Politicians often use passive voice to intentionally obscure the  idea of who is taking the action. Ronald Reagan famously said, “Mistakes  were made,” when referring to the Iran-Contra scandal. Other examples  of passive voice for political reasons could include “Bombs were  dropped,” and “Shots were fired.” Pay attention to the news and listen  for examples of passive voice.</h3>
<h3>Also, a reader named Matthew commented that businesses sometimes use  passive voice. He notes that it sounds better to write, &#8220;Your  electricity will be shut off,&#8221; than &#8220;We, the electric company, will be  shutting off your power.&#8221;</h3>
<h2>Is Passive Voice Hard to Understand?</h2>
<h3><a href="http://www.sciencedaily.com/releases/2010/07/100706082156.htm" target="_blank">A recent study </a>suggests  that less educated people&#8211;those who dropped out of school when they  were 16&#8211;have a harder time understanding sentences written in the  passive voice than those written in active voice. I only had access to  the press release, not the original study, but the results made it seem  as if you should stick with active voice if you&#8217;re writing for the  general population.</h3>
<h2>Is Passive Voice OK in Crime Reports?</h2>
<h3>On the other hand, sometimes passive voice does have advantages. For  example, if you truly don’t know who is taking the action, then you  can’t name the person. This is especially common with crime reports. For  example, a security guard might write &#8220;The store was robbed,&#8221; because  nobody knows who the robber was.</h3>
<h2>Can Passive Voice Work in Fiction Writing?</h2>
<h3>Passive voice is also sometimes useful in <a href="http://grammar.quickanddirtytips.com/how-to-write-a-novel.aspx">fiction writing</a>.  For example, if you were writing a mystery novel and you wanted to  highlight missing cookies because they are central to the story, passive  voice is the best option. It would make more sense to write, &#8220;The  cookies were stolen,&#8221; instead of &#8220;Somebody stole the cookies.&#8221;</h3>
<h3>The difference is subtle, but in the passive sentence “The cookies  were stolen,” the focus is on the cookies. In “Somebody stole the  cookies,” the focus would be on <a href="http://grammar.quickanddirtytips.com/he-they-generic-personal-pronoun.aspx">the unknown somebody</a>.</h3>
<h3>Passive voice can be helpful if you want to create a sense of  mystery in your sentence, which is also a reason that it&#8217;s not usually a  good choice when you&#8217;re writing nonfiction and you <a href="http://grammar.quickanddirtytips.com/how-to-write-clear-sentences.aspx">want your writing to be clear</a>.</h3>
<h2>Why Is Passive Voice Recommended for Science Writing?</h2>
<h3>
<div>
<div>// <a href="http://oascentral.quickanddirtytips.com/RealMedia/ads/click_lx.ads/quickanddirtytips.com/grammar/L29/746627386/Middle2/sciam.com/qdt_2010-07_grammar-girl-devote/GDev-160X240.gif/59747332493079484545594141747a79?x" target=" "><img src="http://imagec14.247realmedia.com/RealMedia/ads/Creatives/sciam.com/qdt_2010-07_grammar-girl-devote/GDev-160X240.gif/1280200497" border="0" alt="" /></a></div>
</div>
<p>An  exception is that scientists are often encouraged to write in passive  voice to lend their writing a sense of objectivity&#8211;to take themselves  and their actions and opinions out of the experimental results. I used  to be a scientist and I always found that odd. It felt as if we were  trying to hide that real people did the experiments.</h3>
<h3>Some scientific <a href="http://grammar.quickanddirtytips.com/im-so-stylish.aspx">style guides</a> do allow for a limited use of active voice (1). For example, it may be  OK to write, &#8220;We sequenced the DNA,&#8221; instead of &#8220;The DNA was sequenced,&#8221;  but it&#8217;s still considered bad for scientists to insert themselves into  conclusions. For example, it would be bad scientific form to write &#8220;We  believe the mutation causes cancer.&#8221; But you still don&#8217;t need passive  voice to achieve your goals. For example, the active sentence &#8220;We  believe the mutation causes cancer,&#8221; could be changed to &#8220;The data  suggests that the mutation causes cancer.&#8221; That&#8217;s still active, but it  eliminates the sense of subjectivity.</h3>
<h2>Did Strunk &amp; White Get Passive Voice Wrong?</h2>
<h3>Finally, I have to include a note about <a href="http://grammar.quickanddirtytips.com/strunk-and-white.aspx">Strunk &amp; White’s</a> treatment of passive voice. In their classic book, <em>The Elements of Style</em>,  three of their four examples of passive voice aren’t actually passive  voice sentences. I’ve included two links below that explain the  problems, but if you rely on <em>The Elements of Style</em>, as so many people do, be aware that this is a problem with that book.</h3>
<p><a href="http://chronicle.com/article/50-Years-of-Stupid-Grammar/25497">50 Years of Stupid Grammar Advice</a> (The Chronicle of Higher Education)<br />
<a href="http://en.wikipedia.org/wiki/English_passive_voice#Misapplication_of_the_term">English Passive Voice</a> (Wikipedia)</p>
<h2>Web Bonus: Watson &amp; Crick</h2>
<h3><a href="http://www.exploratorium.edu/origins/coldspring/printit.html" target="_blank">Watson and Crick&#8217;s famous paper </a>about the discovery of the structure of DNA, written in 1953, contains both active and passive sentences;</h3>
<h3>We wish to suggest a structure for the salt of deoxyribose nucleic acid (D.N.A.). (active)</h3>
<h3>We have made the usual chemical assumptions, namely, that each chain  consists of phosphate diester groups joining beta-D-deoxyribofuranose  residues with 3&#8242;,5&#8242; linkages. (active)</h3>
<h3>If it is assumed that the bases only occur in the structure in the  most plausible tautomeric forms (that is, with the keto rather than the  enol configurations) it is found that only specific pairs of bases can  bond together. (passive)</h3>
<h3>It has been found experimentally that the ratio of the amounts of  adenine to thymine, and the ratio of guanine to cytosine, are always  very close to unity for deoxyribose nucleic acid. (passive)</h3>
<p><strong>References</strong></p>
<p>1. &#8220;Writing in the Sciences,&#8221; The Writing Center, University of North Carolina at Chapel Hill, <a href="http://www.unc.edu/depts/wcweb/handouts/sciences.html" target="_blank">http://www.unc.edu/depts/wcweb/handouts/sciences.html</a> (accessed July 23, 2010)</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/ifyoucatchmydrift.wordpress.com/334/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/ifyoucatchmydrift.wordpress.com/334/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/ifyoucatchmydrift.wordpress.com/334/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/ifyoucatchmydrift.wordpress.com/334/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/ifyoucatchmydrift.wordpress.com/334/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/ifyoucatchmydrift.wordpress.com/334/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/ifyoucatchmydrift.wordpress.com/334/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/ifyoucatchmydrift.wordpress.com/334/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/ifyoucatchmydrift.wordpress.com/334/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/ifyoucatchmydrift.wordpress.com/334/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/ifyoucatchmydrift.wordpress.com/334/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/ifyoucatchmydrift.wordpress.com/334/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/ifyoucatchmydrift.wordpress.com/334/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/ifyoucatchmydrift.wordpress.com/334/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=334&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://ifyoucatchmydrift.wordpress.com/2010/09/08/active-vs-passive-voice-great-advice-from-the-grammar-girl/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7d523e9fa3788ec9fee18a6defee59fd?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Carol</media:title>
		</media:content>

		<media:content url="http://imagec14.247realmedia.com/RealMedia/ads/Creatives/sciam.com/qdt_2010-07_grammar-girl-devote/GDev-160X240.gif/1280200497" medium="image" />
	</item>
		<item>
		<title>A Director&#8217;s Eloquent Passion for Action Films</title>
		<link>http://ifyoucatchmydrift.wordpress.com/2010/07/28/a-directors-eloquent-passion-for-action-films/</link>
		<comments>http://ifyoucatchmydrift.wordpress.com/2010/07/28/a-directors-eloquent-passion-for-action-films/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 07:48:12 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ifyoucatchmydrift.wordpress.com/?p=316</guid>
		<description><![CDATA[&#8220;I love and have always loved and will always love action. Great action to me is better than food, better than sex, better than anything. I remember vividly every single moment of great action I have ever seen in the theater, when I saw it, and the elation I felt when I saw it. Action [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=316&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>&#8220;I love and have always loved and will always love action. Great action to me is better than food, better than sex, better than anything. I remember vividly every single moment of great action I have ever seen in the theater, when I saw it, and the elation I felt when I saw it. Action makes my heart pound just thinking about it. I&#8217;m in love with the heroic ideal which is probably kind of corny in an age of advancing cynicism but I can&#8217;t help it. For a man on film, there is no greater moment than the instant when he suddenly gives up everything he knows or thought he ever wanted and starts whipping ass for love or principle.&#8221;- Kurt Wimmer, Director of Equilibrium (2002)</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/ifyoucatchmydrift.wordpress.com/316/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/ifyoucatchmydrift.wordpress.com/316/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/ifyoucatchmydrift.wordpress.com/316/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/ifyoucatchmydrift.wordpress.com/316/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/ifyoucatchmydrift.wordpress.com/316/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/ifyoucatchmydrift.wordpress.com/316/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/ifyoucatchmydrift.wordpress.com/316/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/ifyoucatchmydrift.wordpress.com/316/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/ifyoucatchmydrift.wordpress.com/316/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/ifyoucatchmydrift.wordpress.com/316/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/ifyoucatchmydrift.wordpress.com/316/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/ifyoucatchmydrift.wordpress.com/316/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/ifyoucatchmydrift.wordpress.com/316/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/ifyoucatchmydrift.wordpress.com/316/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ifyoucatchmydrift.wordpress.com&amp;blog=6161041&amp;post=316&amp;subd=ifyoucatchmydrift&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://ifyoucatchmydrift.wordpress.com/2010/07/28/a-directors-eloquent-passion-for-action-films/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7d523e9fa3788ec9fee18a6defee59fd?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Carol</media:title>
		</media:content>
	</item>
	</channel>
</rss>
