Category Archives: Humor in Advertising

BAD IDEA Jeans…

During the time I lived in Switzerland, I was exposed to this hilarious BAD IDEA Jeans commercial from H&M (first video clip shown below).  The unexpected, hilarious setup and slogan became something of a mental ‘earworm’ for me and when I came back stateside soon thereafter I frequently added ‘jeans’ in expressing my opinion about any bad idea scenario.

(For example, someone named Jones from a suicidal religious cult hands you a plastic cup of grape Kool-Aide to drink = “BAD IDEA Jeans”)

So here’s the commercial I knew:  H&M’s Rocky Jeans: BAD IDEA Jeans (early-to-mid 1990s)

So fast forward about a decade…It wasn’t until my second husband (of immense TV and comedy knowledge) caught on to my bad idea…JEANS!… expressions and asked if I was referring to the SNL skit, one of his favorites that featured the star cast of Phil Hartman, Bob Odenkirk, Kevin Nealon, David Spade and Mike Myers.

Here’s the commercial he was referring to:  Saturday Night Live – Bad Idea Jeans (Season 16)  [Due to copyright isssues, I can only refer you to a separate URL address rather than embedding it directly in this post.]

However, I was completely unaware of any similarities between my awesome H&M commercial and this alleged SNL skit and responded hotly that it must have been a parody of the original European commercial.  (The cartoon bubble above my head probably read: “like, I like totally saw it in Europe and -like – you know, it’s just, like, way cooler over there..”)

But after some deep Wiki research (LOL), we concluded that the SNL skit appeared during the 1990-1991 Season 16 of Saturday Night Live and that….helas, my ueber-cool Euro commercial could not have debuted in the movie theaters there for me to see before the summer of 1991. Given that it appears that they were both conceived independently at around the same time – no inferiority short straw findings turned up in my investigation of their originality and coolness.

But which one do you find funnier?  Please let me know in your comments as an unofficial poll to determine which commercial is: 1) funnier, 2) more memorable?  Thanks in advance and enjoy these two cultural takes on humor in branding!!

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Best Superbowl Commercial: Bud Light

Here was a commercial gem from the Super Bowl this year: The Most Successful Clothing Drive – Ever!

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A Personal Letter From Steve Martin

From Letters of Note (thanks, Shaun Usher!): “Until very recently I’d heard numerous tales of Steve Martin‘s humorous responses to fan mail, but frustratingly had never seen such a letter; thankfully that situation was remedied the other week when I chanced upon the following note, apparently sent by Martin in the early-80s, post-Jerk (ahem), when he was at the top of his game. Written on his production company‘s letterhead to a fan named Jerry, this personalised form letter – in particular the post-script – is further confirmation that almost everything Steve Martin produced during that era was incredibly funny.

Transcript follows. Discovered via Letters of Note at Chattering Teeth.

Transcript

The Aspen Companies
Aspen Film Society
Aspen Recording Society
Aspen Merchandising
Aspen Artist Management

A PERSONAL LETTER FROM STEVE MARTIN

DEAR Jerry ,

WHAT A PLEASURE IT WAS TO RECEIVE A LETTER FROM YOU. ALTHOUGH MY SCHEDULE IS VERY BUSY, I DECIDED TO TAKE TIME OUT TO WRITE YOU A PERSONAL REPLY.

TOO OFTEN PERFORMERS LOSE CONTACT WITH THEIR AUDIENCE AND BEGIN TO TAKE THEM FOR GRANTED, BUT I DON’T THINK THAT WILL EVER HAPPEN TO ME, WILL IT Jerry? I DON’T KNOW WHEN I’LL BE APPEARING CLOSE TO YOU, BUT KEEP THAT EXTRA BUNK MADE UP IN CASE I GET TO Flint.

SINCERELY,

(Signed, ‘Steve Martin’)

STEVE MARTIN

P.S. I’LL ALWAYS CHERISH THAT AFTERNOON WE SPENT TOGETHER IN RIO, WALKING ALONG THE BEACH, LOOKING AT rocks.

A Personal Letter From Steve Martin.”

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Cracked has emitted a gem idea in presenting retro-popcultural/cinematic analysis – in UFC FIGHTING FORM!!!

This is so inspiring!!!!!!  I think Cracked may have inadvertently inspired a new trend in pop-culture puzzles, the one to finally overtake the “6 FILMS to KEVIN  BACON” bar brain teaser!! Two different films, presented head-to-head (in the UFC cinematic style below), fighting to prove a hilarious series of cinematic similitude between them!!

So I challenge YOU, dear readers, to send me your best candidates and I’ll match them with their cinematic doppelganger!!

BRING IT ON!! LETS GET READY TO RRRRRRRRRRRRUUUUUUMMMMMMMBBBBBBBLLLLLLLLLLEEEEEEEEE!!!!!!!!

Dr. House Uses It for Aching Muscles. So should you.

This is an especially funny advertisement for all us House (H.L.) fans!!

He uses it for aching muscles. So should you.

Robot Chicken: Lego Babel

What are some of the darkest comedy takes on iconic childrens playtoys? Robot Chicken has done many such re-takes to great hilarity for established pieces: GI Joe, Super Friends in a Reality Show, Batman, She-Ra and He-Man, and many more. Now the Legos have been given a new dark humor side with a special edition set for the movie Babel!

Disclaimer: if you loved the after-scenes from the hilarious Waiting for Guffman (Corky St. Clair: Here’s the Remains of the Day lunchbox. Kids don’t like eating at school, but if they have a Remains of the Day lunchbox they’re a lot happier. ).
If you found THAT funny, you’ll LOVE this LEGO takeoff!

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Batman Garage Sale with Adam West!

After Citibank becomes nationalized, you can expect everyone to be liquidating their stock…

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Beer Commercial Caps on Gender Differences

If you haven’t caught it already, this is well worth a minute of your lunch time! Here is an outrageously funny commercial by Heineken that capitalizes on the fundamental differences between the 2 sexes.


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