Category Archives: The Directorate

BAD IDEA Jeans…

During the time I lived in Switzerland, I was exposed to this hilarious BAD IDEA Jeans commercial from H&M (first video clip shown below).  The unexpected, hilarious setup and slogan became something of a mental ‘earworm’ for me and when I came back stateside soon thereafter I frequently added ‘jeans’ in expressing my opinion about any bad idea scenario.

(For example, someone named Jones from a suicidal religious cult hands you a plastic cup of grape Kool-Aide to drink = “BAD IDEA Jeans”)

So here’s the commercial I knew:  H&M’s Rocky Jeans: BAD IDEA Jeans (early-to-mid 1990s)

So fast forward about a decade…It wasn’t until my second husband (of immense TV and comedy knowledge) caught on to my bad idea…JEANS!… expressions and asked if I was referring to the SNL skit, one of his favorites that featured the star cast of Phil Hartman, Bob Odenkirk, Kevin Nealon, David Spade and Mike Myers.

Here’s the commercial he was referring to:  Saturday Night Live – Bad Idea Jeans (Season 16)  [Due to copyright isssues, I can only refer you to a separate URL address rather than embedding it directly in this post.]

However, I was completely unaware of any similarities between my awesome H&M commercial and this alleged SNL skit and responded hotly that it must have been a parody of the original European commercial.  (The cartoon bubble above my head probably read: “like, I like totally saw it in Europe and -like – you know, it’s just, like, way cooler over there..”)

But after some deep Wiki research (LOL), we concluded that the SNL skit appeared during the 1990-1991 Season 16 of Saturday Night Live and that….helas, my ueber-cool Euro commercial could not have debuted in the movie theaters there for me to see before the summer of 1991. Given that it appears that they were both conceived independently at around the same time – no inferiority short straw findings turned up in my investigation of their originality and coolness.

But which one do you find funnier?  Please let me know in your comments as an unofficial poll to determine which commercial is: 1) funnier, 2) more memorable?  Thanks in advance and enjoy these two cultural takes on humor in branding!!

Advertisements

Why smart women read romance novels

Originally posted: 07/12/2012 1:09 pm on the Huffington Post by Anne Browning Walker.

When I first started reading romance novels as a teenager, I squirreled them away. I hid the covers behind book jackets or splayed my hands artfully across them so that no one would know what I was reading. I felt ashamed. But why?

Smart girls don’t read romance novels, I heard.

Well, I grew up and discovered that someone lied. This stereotype may have resulted from the enduring misconceptions about romance novels thanks to tropes that went out of style nearly 30 years ago. In these “bodice-rippers,” heroes captured heroines against their will. The women succumbed to heroes in barely-disguised rape scenes. But just as the role of women in society has changed over the past 30 years, so have romance novels. These types of romances went out of fashion along with leisure suits and acid-washed jeans. Now, I’ll admit this trope sometimes creeps back in (ahem, 50 Shades of Grey), but most romances today feature strong, smart, savvy women. And smart romance characters attract smart romance readers.

Take The Cinderella Deal by one of my favorite authors, Jennifer Crusie. In this novel, based on the well-known marriage-of-convenience plot, Daisy initially conforms to Linc’s rigid expectations; however, she breaks free and grows as an artist as the two resolve their problems. Meanwhile, Linc, too, opens up to the world around him and learns how to compromise. It pulls from the classic fairy tale, but Daisy acts as her own fairy godmother, transforming herself into someone more beautiful on the inside. And, like the glass slipper, the things she leaves behind (her paintings, her warmth, her neighborliness) make Linc realize her talent and how she has changed his life for the better. Ultimately, the love Daisy and Linc attain comes as a result of personal achievement and growth.

In Loretta Chase’s Mr. Impossible, which takes place in 1821, hieroglyphics expert Daphne comes into her own and learns that female intelligence and sexual desire are, in fact, normal–not wrong. Daphne does not fall in love with Rupert because of his looks (that’s why she lusts after him), but rather because of his acceptance of and enthusiasm for her prodigious intellect and healthy sexuality.

In JD Robb’s futuristic In Death series, murder cop Eve Dallas and reformed criminal now owner of the world Roarke battle personal demons from the past; however, each helps the other heal the emotional scars of childhood (while teaming up to solve murders).

In my new book The Booby Trap, both Bambi Benson and Trip Whitley make rash assumptions about each other. Yet when forces compel them to spend time together, not only do they discover these first impressions were wrong, but they also advance professionally thanks to their growing love and respect for each other.

Rather than ignoring the existence of love in our lives, these romances celebrate how the best love helps us to grow. Modern romance novels (for the most part) insist that the love between two people be to both of their benefit. In my own relationships, I don’t want to gain my power at the expense of my partner. Working together ought to enhance our power. I see this paradigm echoed back to me in high-profile relationships: celebrity couples like Angelina Jolie and Brad Pitt and Will and Jada Pinkett-Smith, seem to choose work schedules that balance family and career duties between partners. Bill Clinton, after his presidency, has vociferously supported his wife’s run for the Senate, President, and her tenure as Secretary of State. Closer to home, friends have alternated years doing legal clerkships or pursuing advanced degrees. And I see that paradigm echoed back to me in the modern romance novels that I read and write.
Another reason given to avoid the genre is that they don’t challenge your brain. Romance novels feature archetypal characters, occasionally contrived plots, and predictable endings. But, wait…bookstores are full of sci-fi novels, fantasy novels, and mystery novels that check each one of these boxes. Yet other genre fiction readers, instead of being characterized as simpleminded or unwilling to challenge themselves, are often stereotyped as smart. So what gives?

Oh yeah! It’s the sex.

A talk radio show host essentially called women who use birth control “sluts.” State Legislatures suspended people for saying “vagina” on the floor. Current legislation proposes to deny expectant mothers access to testing that would help ensure their health and the health of their fetuses. Our society feels threatened by women having sex.

Romance novels present the opposite view. Authors use sex scenes to present a healthy activity shared by two consenting adults who (in the end, if not at the moment) fall in love with each other. Heroines are sexually satisfied during each encounter. There’s a safe space to explore your fantasies and figure out what turns you on. Nothing dumb about that.

By the way, smart girls not only read romance novels, they write them! Two of my favorite authors, Jennifer Crusie and Lauren Willig, hold PhDs. Carly Phillips practiced law. They’ve attended the best schools in the world, including Harvard, Princeton, Oxford, and Duke (that’s me!).

So go ahead. If you’re still feeling a little embarrassed, download a romance onto your e-reader. Aside from your blushing, you might discover a passion for a whole new genre. As it turns out, smart women read romance, too.

Anne Browning Walker is the author of the upcoming romance novel, The Booby Trap[Pixel Entertainment, September 2012].

Find a Job Through Social Networking

Whether you are networking on LinkedIn, Facebook, Viadeo, or other sites, the written and unwritten rules of behavior are much the same. These tips will help you get the most from your social networking activities and keep you in the good graces of other members.

From the Book Written by:

Diane Crompton and Ellen Sautter

Do

  • Create a complete profile on each site. Make yourself appealing online. Make sure that your professional image on these business networking sites isn’t tarnished by radically different portrayals of your personality on some of the personal networking sites. Consistency in your profile, site to site, is also important, so ensure the same level of detail and quality regardless of the site it’s on. If you can’t keep your profile up-to-date on multiple sites, it’s better to stick with just one site (or just one personal and one professional).
  • Grow your network. Whether you subscribe to the “bigger is better” theory or are more comfortable with the “close and personal” strategies for growing your network, you need a reasonable number of connections to make good things happen. How you define reasonable depends on your field and your needs, but for many people, a reasonable size of an online network might be at least 50 to 150 people.
  • Facilitate introductions. As part of a large online network, you should help other people connect. You can recommend them if you know them and are comfortable doing so. Or just say “for your consideration” if you don’t know them well. The old theory about “my reputation is on the line” when making introductions is, in our opinion, just that—old! Networking introductions are much more fluid online.
  • Remember your manners. Treat people virtually as you would in face-to-face gatherings—kindly and with respect. Don’t wear out your welcome or bombard them with repeated requests for introductions to others. They are likely to drop you from their networks.

Don’t

  • Be selfish. Remember that networking is a two-way street. You need to give as well as you get, help other people, and not just be looking selfishly at how you can benefit from the interaction
  • Have unrealistic expectations. Don’t expect something good from every connection. Just as in live networking settings, not every contact is a helpful contact. But even if you don’t see yourself doing business with someone, you never know whom that person might know or how you might provide assistance to him or her or one of that person’s contacts in the future
  • Try to accomplish too much too fast. Build rapport first. Just as you wouldn’t walk up to someone at an initial meeting and immediately ask for favors, introductions, jobs, or business deals, you shouldn’t do that online, either. Wait until the person knows you and has some investment in helping you connect, likely in a second or third conversation or exchange
  • Spend all your time online and ignore offline networking strategies. Both are important, and the need to meet people face-to-face or by phone.

Excerpt from Find a Job Through Social Networking: Use LinkedIn, Twitter, Facebook, Blogs, and More to Advance Your Career (© JIST Publishing) by Diane Crompton and Ellen Sautter.

A Twice-Published Author Among Us!!!

My Mother (Ellen Sautter) and her co-author Diane Crompton are speaking at the Career Directors International Convention in San Diego TODAY- on the topic of her latest book “Finding a Job Through Social Media.”

CONGRATULATIONS, ELLEN and Diane: I am SOOO proud of you both and your book!!!!

By the way, Marian Salpeter has already reviewed and praised your book in her column yesterday on The Examiner:

In today’s world of work, social media savvy is a must—no matter your age, employment status, education level, occupation or industry. Career management consultants Diane Crompton and Ellen Sautter deliver the guidance needed to achieve this essential know-how in their recently released book Find a Job Through Social Networking, Second Edition.

Throughout this guide, Crompton and Sautter reveal how to avoid the pitfalls associated with social networking and discuss how to create and implement a plan for getting the most from LinkedIn, Twitter, Facebook, blogs and other popular sites and online tools. Specifically, they offer actionable advice for:

  • Sharing your expertise and learning from others in your field.
  • Building your credibility through online publishing and speaking.
  • Connecting with industry insiders across the country and the world.
  • Optimizing social network searches to research potential employers or clients.
  • Infusing your personal brand into all your online efforts.
  • Presenting your accomplishments in professional profiles.
  • And much more.

To read the rest of her article, click here:

New book explains power of social networking for career and job search success

Ellen Sautter has provided career transition support to tens of thousands of clients of all backgrounds including professionals and executives. She is a Senior Career Management Consultant with Right Management and has nearly 20 years experience as a career coach in the career-transition industry.

Diane Crompton brings more than 15 years experience in career-transition services, recruiting, education, and consulting. She has coached professionals at all levels from a wide range of functional and industry backgrounds and with varying career objectives, including self-employment.

Now….can I have an autographed copy, please?

Tagged , , , , , , , ,

A Director’s Eloquent Passion for Action Films

“I love and have always loved and will always love action. Great action to me is better than food, better than sex, better than anything. I remember vividly every single moment of great action I have ever seen in the theater, when I saw it, and the elation I felt when I saw it. Action makes my heart pound just thinking about it. I’m in love with the heroic ideal which is probably kind of corny in an age of advancing cynicism but I can’t help it. For a man on film, there is no greater moment than the instant when he suddenly gives up everything he knows or thought he ever wanted and starts whipping ass for love or principle.”- Kurt Wimmer, Director of Equilibrium (2002)

Cracked has emitted a gem idea in presenting retro-popcultural/cinematic analysis – in UFC FIGHTING FORM!!!

This is so inspiring!!!!!!  I think Cracked may have inadvertently inspired a new trend in pop-culture puzzles, the one to finally overtake the “6 FILMS to KEVIN  BACON” bar brain teaser!! Two different films, presented head-to-head (in the UFC cinematic style below), fighting to prove a hilarious series of cinematic similitude between them!!

So I challenge YOU, dear readers, to send me your best candidates and I’ll match them with their cinematic doppelganger!!

BRING IT ON!! LETS GET READY TO RRRRRRRRRRRRUUUUUUMMMMMMMBBBBBBBLLLLLLLLLLEEEEEEEEE!!!!!!!!

Dr. House Uses It for Aching Muscles. So should you.

This is an especially funny advertisement for all us House (H.L.) fans!!

He uses it for aching muscles. So should you.

Dream It. List it. Do it!

43 things personality book

 

I took the 43 Things Personality Quizand found out I’m a

Creative Reinventing Traveler

0.76% of the 219674people who have taken this quiz are like me.

43 things logo

Also check out these sister sites:

43 Things images

43Things– Lets you lists your goals in life and connects you to others who have either already achieved those goals or who are also currently pursuing the same goals.

43People– A sibling site to 43things, only geared towards people you want to meet instead of things to do.

43Places– The natural sibling site to 43things, only for places you want to go instead of things to do.

clip_image001

Radio Days!

I have been caught up in a tornado of excitement around my new volunteer opportunity, and in sharing my experience with you here I’m hoping to bring more awareness to this fantastic service!

One of my favorite senior Marketing Communications mentors, Deborah Galloway, introduced me to a specialty radio station called GaRRS – the Georgia Radio Reading Service.  Part of the Georgia PBS family, it’s a 24/7 radio station dedicated to reading aloud for people with visual impairment conditions.  Their official tagline is, “Providing Access to the Printed Word and Information for Georgia’s Blind and Print-Handicapped.”  So at any point in the day, “readers” are selected to read aloud various books and periodicals; some broadcasts are pre-recorded and others are broadcast live. There are even specialty programs, such as the National Enquirer hour and Golden Oldies from the heyday of radio programming (Abbott and Costello, Jack Benny, George and Gracie Burns, etc.).  It’s an inspiring service  – an entire radio channel dedicated to keeping visually impaired people engaged in all current events and best sellers!! My family has been very fortunate to avoid any visual impairment issues, but I do regret not having learned about or come into contact with this service earlier.

I just can’t say enough good about it – imagine THAT!

garrs-pamphlet-cover1

Last week I auditioned at GaRRS, and was selected to be on their reader team…and even more exciting, I am now part of the Friday news radio broadcasting team! Every Friday night from 6-8pm, I’ll be one of three readers covering the AJC print and online breaking news – LIVE!!  It’s a nurturing, caring and supportive service for the visually impaired — it’s also a fun, exciting and thrilling opportunity for me and I’m very grateful to have the opportunity to contribute my time.

I would invite you to read more about their service – and to either pass along the word to anyone in need or, if you love reading aloud, offer to volunteer your time to support their efforts!  You will be richly rewarded for your good purpose works!!

Tagged , ,